I predict this could be a rather interesting year one way or another - the year
everything changes because the old guard is running short on relevance.
As an example I reckon Microsoft could be in serious trouble by the end of the
year as the failure of the Windows mobile system to gain credible consumer
market share forces it to stay put in the enterprise only category. Micro-payments
will begin destroying traditional remuneration models (except for everything Rupert
owns btw - never bought the Freemium thing - it was called a loss leader then and
still is but people ALWAYS pay for quality) and China will start going bust... ah, but
that's all for another post.
I haven't been posting much - or hardly at all - frankly because I didn't feel there was
really that much I wanted to say that hadn't already been said. The signal to noise
ratio has been ridiculous everywhere I turn. I have never read so much ill considered
crap masquerading as marketing insight in my life - which is a pity as it wasn't always
thus. Most of it about Social Media of course - the illiterate socially inept marketing
wannabees who wouldn't know the difference between a marketing objective and a
business objective if it twatted them in the face. Anyway the good news is that things
are going to get a whole lot less flaky going forward I think and the gap between the
players who have a real business and the 'busy fool' spectators grows ever wider.
It would be nice if there was more classic hits and less album filler I guess is what
I am trying to say.
Anyway, personally I am torn between the joy of a hastily captured spontaneous moment
or observation/interesting fact noted down on Posterous which acts as my scrapbook -
or the more arduous task of using Typepad - which just seems to be sucking the fun out
of blogging as it takes too long to throw something together unless its something I really
think is worth sharing. I guess I am just being lazy but being a freelance brand planner
seems to take up nearly all of my time these days - which is not such a bad thing. I shall
however be posting things that I have written recently about planning for what they are
worth - and also some more opinionated musings about human beings mixed with the
occasional bit of frivolity fueled by technology to alleviate the pain of being in an industry
whose revenues are going to continue to be under considerable strain.
So, 2010 - here we come - good luck everyone...
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